Pitti Uomo Florence
Pitti Uomo Florence is one of the most important platforms for men’s fashion. The event is held twice a year and attracts over 30,000 visitors every January and over 20,000 every June. The biannual event takes places in Florence, the Renaissance capital of world, at the Fortezza de Basso – a former fortress built by Antonio de Sangallo which now serves as an international venue. 2017 will mark the 91st edition of Pitti Uomo and will last four days from 10th to 13th January. Pitti invites designers every season to present runways to showcase their latest designs. Some of the most important names in the fashion industry such as Karl Largerfeld, Raf Simons, Faust Puglisi and Cartier gather to present their clothes.
Thousands of well-dressed gents swarm to Florence, to meet with retailers, editors and menswear enthusiasts from across the globe. The fair presents a number of small brands as well as the large international brands such as Brunello Cucinelli. The event has become the perfect platform for small, individual brands to introduce themselves in the industry, and make their way into the international market. Usually the first show of the season, most people gather to browse the key trends of the season, plan orders and build relationships to follow up as the season progresses. Buyers select the pieces and quantities they wish to order. The stores then decide what they’re prepared to sell to the buyers. Once these orders are carried out, the brands spend the next few months producing the correct quantities of their stock which they will eventually send to the recipients around six months later.
Last year’s Pitti Uomo saw some of the key trends for the season on display. A recurring theme was muted neutral tones such as subtle beiges, diluted tans dusty ambers which were predominantly seen in tailoring. Stripes were also a popular choice of print, coming in many variations from pinstripes to wider stripes all over both suiting and casual style and predominantly in classic blues and navies. In terms of accessories, round retro-style sunglasses made an appearance, many were also tinted or reflective. This January will be no exception and will showcase the most current trends from some of the most stylish men in fashion.